Tea with Intention: the Ethical Tea Partnership
When the pandemic hit in 2020, the impacts of COVID-19 were felt worldwide. From our company headquarters in Eugene, OR, to our supplier partners abroad. Much of the world was struggling, and we were determined to help our partners. Still, we didn’t have the expertise to purchase and distribute the tools to people in need in countries like India, China, and Kenya, where local authorities were overwhelmed. We needed guidance to do the right thing, so we asked ourselves: who can help?
As a tea company, we are well aware of our carbon footprint – and wholly committed to reducing our impact. But it’s not simple, and figuring out which stages of tea production need work is critical. It is clear that change must come from within, but we cannot do it alone. We need partners and other tea brands to share this knowledge and commitment to truly make a difference. So we asked ourselves: who can make this happen?
For us, the answer to both questions was simple: the Ethical Tea Partnership.
When it comes to creating a better tea world, few organizations are as impactful as the Ethical Tea Partnership (ETP). They manage projects in China, Kenya, India, Indonesia, Sri Lanka, Malawi, and Rwanda, all working towards three goals: equality among tea producers, thriving economics, and sustainable farming. We are proud members of this partnership – a privilege only given to like-minded tea companies that meet standards set by ETP itself.